JD’s Push for Unbounded Retail

The retail industry has always been at the forefront of digital transformation. Over the past two decades, online retail has brought massive change to the global retail business ecosystem, and more prominently so in China. As of June 2018, there are 570 million consumers in China who utilize the Internet for online purchases, of which 98% of these consumers do so using mobile phones. In the same year, China’s online retail sales reached ¥4.08 trillion, accounting for 22.7% of the total retail sales of consumer goods. This is equivalent to ¥22.5 billion worth of goods or services traded daily online. China has become the undisputed largest online retail market in the world. However, the e-commerce explosion by no means suggests the end of the retail revolution. On the contrary, it drives more retailers to consider the possible outcomes of integrating technologies with business. In other words, the digital transformation of the retail industry is persisting and accelerating towards the full-scale integration of online and offline retailing…

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